Tanya Consaul / Senior Level Graphic Designer

Creative, detail-oriented graphic designer and photographer with proven ability to create and produce award-winning designs and images. I am capable of managing multiple projects while maintaining quality.

I excel in:

• Generating visually compelling marketing campaigns for print/digital media.

• Brand development.

• Meeting short deadlines.

• Coordinating ideas between clients and team members.

• Managing multiple projects from concept through production.

• Researching creative design strategies.

• Negotiating and networking with print vendors.

• Email marketing.

• All aspects of print production.

Education

Savannah College of Art and Design (SCAD) / Savannah, GA / 2009

• B.F.A., Graphic Design, Graduated cum laude.

Santa Fe College (SFC) / Gainesville, FL / 2007

• A.S., Graphic Design Technology, graduated with honors.

Current Contract Work

• James Moore - Graphic Design
• Herbert Wertheim College of Engineering - University of Florida - Photography
• Guide to Greater Gainesville - Photography
• Accident Cleaners - Graphic Design
• Irving Publications - Photography

Experience

Contract Designer / Lake Butler Hospital / Gainesville, FL / 04/07–12/2022

• Fully re-branded Lake Butler Hospital.
• Created and designed various postcards, thank you cards, flyers, logos, direct mail and prepared necessary files for final print.
• Designed materials for tobacco-free program such as logo, patient workbook and direct mail.
• Branded new Swing Bed Program and designed all of the patient and marketing materials.
• Designed various color and black and white ads for local magazines.
• Redesigned informational pamphlets for several departments within the hospital.
• Designed posters and retractable banners for inhouse use and promotional events.
• Redesigned hospital’s website, employment application and implemented social media.
• Designed for sponsored community events and listed as a sponsor for Lake Butler Holiday events.

Contract Designer / Keuka College / Keuka Park, NY / 07/12–01/2019

• Designed posters, flyers, program brochures and postcards.
• Facilitated an international 3rd party printing job for custom banners.
• Designed event website and helped with various print project for Green & Gold weekend.
• Re-designed and created info graphic for yearly Facts & Figures.
• Assisted with design of Annual Report.
• Designed collage newsletter that was sent to over 20,000 community members.
• Designed international student packet and folder.



Graphic Designer at Irving Publications / 01/16–5/18 / Present Photography Contractor

• Designed and managed all WordPress sites for the magazines.
• Photographed and designed magazine covers and interior content.
• Worked on ad design for various Gainesville clients.
• Assisted with product photography and prop development.
• Participated in magazine planning for future creative and content.

Creative Director at EQUUS Technology Group / Full time 01/14–11/14 / Contractor 11/14–2016

• Developed brand identity and determined the best way to visually represent the company’s identity in both print and online.
• Managed multiple projects from concept through completion.
• Developed creative programs and design concepts that advance brand strategy.
• Established creative direction for the entire line of online services and programs.
• Developed brand identity and design for stand alone projects such as Race Track Warriors.
• Worked on skin design and mock ups for mobile applications.
• Designed for and attended trade shows.
• Communicated with vendors and clients.
• Worked with third party developer firms on various projects.
• Ordered products and marketing materials.
• Managed workflow for all projects.

Sr. Graphic Designer at Medi-Weightloss™ Franchise HQ / 01/11–02/14 / Temp. Contractor 2017

Medi-Weightloss™ is a weight loss franchise whose corporate office supports over 90 locations nationwide.

• Designed direct mail postcard campaign targeting dormant Tampa Bay area patients. Campaign feedback included: “Campaign resulted in more than $50,000 in revenue — over 400% ROI.”
• Designed spreads for MediLiving magazine, a Medi-Weightloss™’ premier patient publication, which reaches approximately 50,000 customers.
• Created catalogs, custom flyers, postcards, posters, e-books and PowerPoint presentations for sales reps.
• Fulfilled incoming graphic design requests for over 90 clinics nationwide.
• Formatted stationery orders for over 90 clinics including postcards, business cards, and letterheads.
• Designed original artwork for new clinics and sales ad campaigns.
• Responsible for ad campaigns for various publications such as magazines, newspapers and direct mail.
• Designed product packaging with labels that follow FDA guidelines.
• Participated in creation of educational and advertising materials for the PowerPlay™ adolescent program.
• Established a close relationship with printers to ensure all graphic files meet standards and guidelines.
• Assisted creative director with updating marketing material and ensuring that all materials are compliant with Medi-Weightloss™ Brand Standards.
• Met strict deadlines for in-house and franchisee projects while maintaining a high level of quality.
• Maintained graphic design work in progress spreadsheet.
• Designed email marketing campaigns promoting Medi-Weightloss™ program, franchise sales and online shopping cart.
• Achieved record net profit of $26,000 for a single business day from eblast campaign promoting online shopping cart.

Skills

Proficient in:

Mac/PC, Adobe Photoshop, Illustrator, InDesign, Microsoft Office, Digital Photography including events, headshots, action. Wordpress and 4-Color Printing Process.